Recently a client requested I help her improve the SEO on her blog so I dived right into learning EVERYTHING I could about the topic and in the process became a little obsessed!
Surprisingly SEO is a very interesting topic and one that really isn’t that hard to grasp or implement.
During my research, I learnt several basic ways that you can quickly improve your blog so thought I’d quickly share them with you…
5 Basic ways to improve the SEO on your Blog
Change your permalink structure
A Permalink is an address that your readers will use to find your blog, for example, a permalink of mine would be www.thewpworkspace.com/start-here.
It’s very important for SEO purposes that they are setup correctly.
To correctly setup your permalinks navigate to Settings > Permalinks and choose the structure that best fits your blog. I would suggest going with the basic which includes your site domain and the name of your page or post.
NOTE: If you’ve been blogging for a while and decide to change the permalinks this will change the URLs and break all the links you’ve put any social media platforms, so best practice is to make sure this is correctly setup when you start your blog.
2. Use alternative tags on ALL of your images
The alt tag or alternative text of an image describes what it is and the function of it on the page.
Imagine you’ve got a really slow internet connection and the images are taking forever to load, the alternative text will be displayed in the mean time and you’ll kinda know what the image is.
Alternative tags also make it accessible for blind readers to view your site using their screen readers.
Below is a tutorial on add alternative tags to your images.
3. Use you H tags correctly
A H tag is a header tag – a little something you might have noticed in the top left-hand corner of your editor. Yup that drop down box that gives you the option to turn your text into a Heading 1, Heading 2 etc. And no it’s not just to make your blog post look pretty and easier to read it’s to tell Google (or Bing or whichever search engine) what sections are the most important on the page.
The most important tag is the <h1> tag and of course, the least being the <h6> tag.
The styling of these tags comes from your theme and can be amended in your CSS.
4. Get yourself an SSL certificate
Back in 2014, Google encouraged website owners and bloggers to switch from HTTP to HTTPS to keep everyone safe on the web and by doing so they’d give you slightly higher rankings – only slightly but hey every little bit counts!
Look out for a post on SSL Certificates coming soon…
5. Install and setup the Yoast SEO plugin
Last but not least install and setup the Yoast SEO plugin. It’s is honestly the best plugin to improve the SEO on your blog AND the best thing is that it’s free and very, very easy to setup.
I hope that you enjoy these quick and easy steps and will be able to implement them on your blog!
As I mentioned before I’ve become a little obsessed with SEO and have been doing some massive research on the topic and will be launching a new course very soon on the topic so be sure to sign up to my newsletter to be the first to know all about it!