SEO FREQUENTLY ASKED QUESTIONS
- Why am I not number one on Google yet?
SEO takes time, effort and an effective SEO strategy!
Don't expect to launch your new website today and be ranked number one tomorrow especially if you have a lot of competitors or you are trying to rank for keywords or phrases that a lot of people are using. Remember getting a high ranking is a marathon, not a sprint!
- How long will it take for me to be ranked?
You can see the results of your SEO efforts immediately if you have submitted your website to Google correctly and requested that it be indexed but remember as mentioned above there are MANY elements that go into your website being ranked so it is a marathon more than a sprint.
If you continue to produce high-quality content and have a little patience you will see the fruits of your labour within months.
- How do I pick my SEO Keywords?
Keyword research depends on your business and your target audience. Getting really clear on who you want to attract and who you want to sell with will help tremendously when choosing your keywords.
There are several tools in the SEO Resources to help you pick keywords but my favourite tool is the 'related keywords' section at the bottom of a Google Search.
- How often do I have to do SEO?
Unfortunately, SEO is not a one time and sit back thing. You should be constantly analysing and tweaking your SEO. Use Google Analytics to see if your efforts are working and make amendments if they aren't. SEO is a long-term marketing strategy that if done right can really pay off.
- I keep getting emails from companies who promise me the top spot in a matter of minutes, should I believe them?
I think by now you'll know that this isn't possible. Marathon not sprint! Mark as spam and find a reputable company/freelancers who can help you implement a solid SEO Strategy that can help your website get ranked.
- Does my URL structure affect my SEO?
Yes absolutely, make it short and easy to read.
- What is a 301 redirect?
This is a permanent redirection from one URL to another URL. So let's say for example I do a website revamp and I remove the gallery because that's no longer servicing my business but from previous SEO efforts it is ranking on Google. I can now redirect that gallery URL to one that is more relevant to my business and continue to have the SEO ranking.
- Does being mobile-friendly affect my SEO?
Oh YES, hence the mobile responsive resources! Think about it, the majority of the time you are probably looking at peoples website on your phone and if the experience isn't great then you are probably going to jump ship and find another website to get what you need.
- How do I get a Google Knowledge Graph?
Firstly, what is it? Well you know when you Google or company and there's this really neat box that pops up on the right with more info, a map, images and perhaps even social links well that's a Google Knowledge Graph.
The bad news is you can't 100% control it but there are things like creating a Google + account, creating a Wiki entry and using schema on your site that can help influence it.
- What is the best article length for SEO?
According to research its 2000 words as people like to link to more in-depth articles. That being said a short and sweet article could be what your ideal client/reader is looking for so why add in content that is unnecessary?!
- Does my social media affect my SEO?
Yes, it certainly does! By creating high-quality shareable content people will naturally click on your website increasing your SEO rankings.